E3 To Remain In LA Until 2015

For each of the past sixteen years, Los Angeles has been the home of the The Electronic Entertainment Expo (E3).  E3 is one of the most significant gaming expos in the industry with a 2012 attendance of over 47,000 people and $40 million in revenue for the city of Los Angeles. This year, however, its future as an LA attraction was in jeopardy.

E3 Logo

The Entertainment Software Association threatened to move the convention to another city after concerns that the proposed construction on Farmers Field football stadium on Convention Center property would disrupt the convention.

Another issue up for negotiation include the limited number of hotel rooms available to attendees of the convention at certain guaranteed rates. Sony, Microsoft, Nintendo, Ubisoft Entertainment, Electronic Arts Inc., and many other ESA members disapproved of the new Convention Center requirement that exhibitors can only hire approved workers and contractors.

President of the ESA, Michael Gallagher, was determined to keep the convention located in LA because of the city’s reputation as the entertainment capital of the world. Antonio Villaraigosa, mayor of Los Angeles, was also committed to compromise, working to come to an agreement that satisfied everyone involved.

The yearlong standoff ended today with an announcement today that E3 would remain in LA for the next three years, until 2015. E3 2013 is set for June 11-13 at the Los Angeles Convention Center.

CEO Michael Gallagher was quoted:

“We are proud to partner with Los Angeles for another three years. The City serves as a strong backdrop for the video game industry’s biggest announcements and we look forward to remaining in LA… Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles. We look forward to continuing our relationship with the City and AEG.”

So, for at least the next three years, it looks like business will go on as usual and LA remains the place to be.

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