Jammin’ for Change: Challenging Gender Stereotypes in Gaming

From July 12-14, game creators will get the chance to challenge gender stereotypes in gaming at iamagamer‘s upcoming Game Jam! iamagamer is a new organization that arranges game jams around social causes.


This collaborative development marathon will bring game developers, designers, artists, and students together to create video games with female protagonists over a 48-hour period in Vancouver, Canada.

The event will be held at Vancouver’s Centre for Digital Media and will dispute the prevailing opinion that video games are for guys and that games with strong, female lead characters will not sell, sending a message that such stereotypes are not only incorrect, but have a negative impact on the industry.

Since its initial announcement, the event has grown in popularity, with several satellite sites around the world and many remote participants signing on, bringing total “jammers” to more than 150 worldwide. The organizers seek to create a fun, collaborative, and energy-filled opportunity for individuals in the video game industry and beyond to come together around a common cause and create something that they believe in.

For more information about the motivations underlying the jam from the founder and organizer, please visit Who’s a Nerdy Girl?

I’m excited to see what comes out of this game jam, and I hope those of you who are able to participate have a great time! One day, with all of us working together, we will no longer need to have game jams focusing on creating female protagonists.

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